Liza brings innovative leadership to Impact 21, inspiring teams to think differently and push the boundaries of traditional industry norms. She taps into her expertise in small format merchandising, marketing, branding, and business strategy to help companies realize their business objectives. Liza’s deep background in merchandising, paired with her knack for strategic thinking, enables her to lead merchandising and marketing strategy that results in achieved sales and gross profit goals. Liza extends her expertise as an author of the NACS Advanced Category Management Curriculum and a NACS guest speaker.
Liza currently leads the Merchandising, Category Mgmt. and Foodservice practice for Impact21. Prior to this, she held various retail leadership roles, including Senior Director of Brand Concept Development at Sunoco, Senior Vice President of Marketing & Merchandising at Mid-Atlantic Convenience Stores, and various senior merchandising roles at Giant Eagle.
Liza also brings a wealth of knowledge to wholesale distribution, having over ten years of experience leading wholesale procurement teams in three distribution verticals: grocery, foodservice, and convenience. She has led supply chain projects for companies transitioning from third-party wholesale to internal supplied – establishing procurement teams, wholesale programs, and financial structure.
Native to Pennsylvania, Liza graduated from Indiana University of Pennsylvania with both a Bachelor of Science and a Master of Business Administration in Finance. She attended many business leadership programs from Duquesne, Carnegie Mellon, and Cornell universities.
Liza currently resides in Philadelphia, Pennsylvania with her husband Shani, and two sons – Zaid (19) and Kadin (18).